Foundations of Management, Leadership, and Marketing in Dental Clinics

Management: an unresolved subject in dental clinics

It is evident and logical to think that a good dentist has to know about dentistry, requiring formal training to practice and treat patients. In most cases, the dentist is the one who manages the clinic, and for this, we have not received any specific training during our professional education.

Just as it is unthinkable to treat patients without being trained in different specialties, we cannot effectively manage a dental clinic without training in management, accounting, human resources, marketing, and quality.
It is a responsibility we have, both to our patients and our clinic, and also to our profession. We cannot leave decision-making to chance. Relying solely on our goodwill and the desire for everything to work is not enough; we have to PROFESSIONALIZE the business aspect of the clinic because, whether we like it or not, a dental clinic is a business.

In the sessions, we provide content on management function, leadership, accounting, processes, clinic organization, while also working on the discipline to implement it in our daily lives.

Knowledge without practical application does not change results. That’s why we emphasize the importance of exercises and actions applied from the first day to your clinic, involving the entire team.

It is clear that dental clinics need to be managed, and to do so, we need prior planning and organization that we often overlook.

• We start by analyzing the current situation of the clinic, progress by creating the framework to work on and setting objectives to focus on. From there, you can think about actions to achieve them, and it is very important to establish indicators to measure the results.
• The most important pillar of all clinics is the team, the people who make all the “theory” a reality, and we give great importance to working on the work environment and cohesion.
• We cannot forget the financial aspect; understanding the clinic’s profitability and how we can optimize our resources is essential to reinvest in continued growth.